CWAN Labs - Portfolio LP

Case Study

Rebranding Coffee Packaging - Radical Coffee

Client

Radical Coffee

Category

Packaging Design

Project Duration

1 Month

Status

Completed

Overview

Castro Capital, a prominent player in real estate investment, sought a transformation in their brand identity and digital presence. They approached our design agency to undertake a comprehensive redesign aimed at revitalizing their brand image and enhancing their online visibility.

Challenge

The main challenge was to modernize Castro Capital's brand without losing its established reputation and credibility. Their existing branding lacked visual appeal and struggled to resonate with modern audiences. Moreover, the website had usability issues and did not effectively communicate the brand's values and offerings.

Goals

Rebranding Excellence: Create a refreshed brand identity that resonates with the target audience while maintaining the company's heritage. Enhanced User Experience: Develop an intuitive and engaging website design to improve user interaction and navigation. Increased Online Visibility: Elevate Castro Capital's online presence to attract new investors and stakeholders. Clear Communication: Ensure the brand message and values are effectively communicated through the redesign.

Castro Capital's revitalized digital platform, tailored for real estate investment, earned commendation upon its release for its streamlined user interface, comprehensive property listings, and secure transaction functionalities. In its inaugural year, Castro Capital's platform attracted a diverse pool of investors, providing a dependable and convenient avenue to explore and invest in real estate opportunities.